Consumer Products, Food and Beverage, Online Retail
PROOF Hard Ice Cream has pioneered the new product category of gourmet ice cream with regulated levels of alcohol. The company was founded based on a proprietary dairy-mix formulation that allows it to bind alcohol molecules in ice cream in such a way that it can produce 5% (and up to 25%) alcohol content in ice cream while maintaining the highest quality of creaminess, mouthfeel, and flavor profiles. The food science required to enable this product is very sophisticated and very hard to replicate. PROOF Hard Ice Cream is a solid market leader in this huge, emerging market.
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